Change of Tune- Digital Music and Fandom

Panelists, Change of Tune- Digital Music and Fandom Oct ’20

This week I hosted a talk with a group of music industry bods for VMDO and Big Sound. The panel included brilliant collaborator Dyana Kass from my days managing M.I.A, Regan Lethbridge; manager of Tones & I and Mardi Court who runs The Annex.

It’s an incredible time to be a music listener. Digital platforms offer both an over-abundance of choice and easy access to artists. For most people, the perfect playlist is a few clicks (and – optionally! – a small monthly fee) away.

At the intersection of machine curation and personal preference, are we simply customising music listening to fit us perfectly, or flattering the safe choices of our taste? As streaming platforms and their algorithms grow in their influence of what reaches our ears, how do musicians form all-important connections with listeners? How can fans go beyond the music they already love… and how will these shifts in culture, technology and money influence the music industry of the future?

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